Cycling enthusiasts and weightlifters unite. Peloton launches a new bodybuilding product.
Peloton Guide is a camera that plugs into TVs to monitor your strength training, and it comes with the company’s heart rate band. Together, the devices will cost $ 495 and launch in the United States and Canada in early 2022.
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In terms of hardware, the camera and heart rate monitor are all you get. The peloton says users must purchase their own equipment, weights or accessories, while the guide will provide “clear and expert instruction from Peloton’s world-class instructors, engaging programming that will keep them motivated, and technology that will help them better understand and complete the courses. force movements. ”
Using the Peloton Guide camera system, users can compare their weightlifting form to that of the instructor on the screen. Peloton says the Guide uses machine learning to interpret what he sees and provide encouragement and instruction.
Peloton Guide’s standalone mode allows users to choose how to see themselves – for example, in a mirror view next to the instructor. The Body Activity feature displays the muscle groups you are working with and recommends classes based on that information.
In addition to $ 495 for equipment, users must also pay $ 12.99 / month for a Peloton Guide subscription. If you are already a Peloton member, membership in the Guide may require an upgrade, but at no additional cost.
Although the guide has a camera and microphone, Peloton says members will have full control over their privacy, with physical controls to turn off the microphone and cover the camera, as well as the ability to turn on the camera. device in standby.
The release of the new product comes as Peloton sees a waning interest in its existing bikes and treadmills. According to CNBC, Peloton recently enacted a hiring freeze to reduce costs associated with “sluggish revenues and user growth.”